Because of the thriving footwear industry in this quaint Laguna town, the local government through the encouragement of the Southern Tagalog Tourism Council conceptualized the Gat Tayaw Tsinelas Festival. The festival is dubbed as such in honor of the town’s founder - Gat Tayaw- and its major industry- tsinelas.
First held in April 5-7, 2002, the Gat Tayaw Tsinelas Festival was a raging success with no less than President Gloria Macapagal-Arroyo attending. This 6-year old 5-day festival showcases street party featuring all night dancing, street dancing participated in by different cultural dance troops who perform native and traditional dances depicting the life of the early Liliweños in participation, Music in the Making, and the search for Mutya ng Liliw. The festival also showcases other native products such as uraro (arrow root) cookies and lambanog (coconut wine) and other local delicacies.
A visit to Liliw on regular days is already a treat for tourists but during the festival, it will be an experience to beat. (Source: Festivals of Laguna)